Senior Customer Analyst - Leeds

Do you have experience turning data into actionable business outcomes? Do you enjoy solving problems? Then we have an exciting opportunity for you as a Senior Analyst in our Data Science & Analytics team here at Asda!

You will be part of a team within a diverse Customer function, as well as supporting activities across the wider organisation, requiring a strong team work ethic and a desire to develop working relationships. This role provides many opportunities to further develop your communication, technical and analytical skillsets and help support us in putting the customer first.

As Asda moves through a digital and customer transformation, you'll be joining Asda at the right time. Leveraging data and analytics is a critical area of transformation and you would be at the very heart of this!

Your Role:

As a Senior Analyst you will be responsible for a varied range of deliverables, these will include;

• Exploration of customer & transactional data to identify key insights and enable stakeholders to make better, more data driven business decisions
• Creation of clear and simple outputs from complex data and analysis that tell the story to our stakeholders of who our customers are and what is important to them
• Combining customer behavioural data with survey, market and financial data to understand the complete customer picture
• Building and monitoring customer models and segmentations to inform our strategy and improve customer experience
• Understanding how customers behave across different channels within ASDA
• Working collaboratively with stakeholders across the business to achieve what is right for customers
• Working closely with data scientists and third party agencies to create the production of segmentations and customer models to monitor the impact of new initiatives and marketing campaigns amongst our target customer groups

In-depth understanding of customer behaviour and analytical toolsets along with the desire to be a subject matter expert and to continually expand knowledge and skillset will be key to this role.

ABOUT YOU:

• Naturally curious, passionate about using data, tech and analysis to do the right thing for our customers
• Technically adept, having a proven track record in SQL and Python
• Experience in R, Alteryx, Tableau or Power BI desirable
• Excellent communication skills; ability to present clear recommendations to multiple levels of management
• Good commercial understanding of the key drivers of a retail business
• Have a strong attention to detail and accuracy
• Good knowledge of applying statistical techniques in retail analysis
• Ability to learn new processes and systems quickly

At Asda we are committed to a hybrid working policy of 'work where it works' for the majority of our head office roles. Providing colleagues the flexibility to work in the office, at home or another location where possible. You will also get an excellent benefits package including;-

• Competitive company pension scheme,
• 10% colleague discount & company bonus,
• Free parking and many additional rewards.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be proud to be Asda and proud to be themselves.

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