Marketing Manager Worldwide – Remote Working

Location
Worldwide – Remote Working
Salary
Depending on Experience
Posted
27 Jan 2021
Closes
24 Feb 2021
Job Type
Full Time

Marketing Manager Worldwide – Remote Working

Culture Trip is the trusted shortcut to booking travel that’s good, and makes you feel good. In one single platform, our customers can discover and book spot-on stays and experiences, hand-picked by a global community of travel experts and local insiders.  In 2011, Culture Trip was created to inspire people to go beyond their cultural boundaries and experience what makes a place, its people and its culture special, unique and meaningful. Fast-forward to 2021, and Culture Trip has become the essential travel companion, having evolved into a global travel e-commerce brand with content at its heart. This is a unique proposition in a market dominated by the more utilitarian online travel agencies (OTAs), user-generated content (UGC) and price-comparison sites. 

 

Culture Trip is different, because, for a decade now, its global community of travel experts and local insiders have hand-picked the world’s best bits to share travel stories and unbiased recommendations, together with curated collections of places to stay, hotels, things to do and experiences that can be booked online. Culture Trip inspires people and enables them to turn this inspiration into reality, all in one place. 

 

We are a diverse team comprising travel experts, engineers, creators, data scientists, marketeers, media specialists and more, across offices in London, NYC, and Tel Aviv. In addition, we work with a global network of hundreds of freelance content creators who share their insider knowledge and insights on the places they know well. 

 

Every month, Culture Trip attracts millions of visitors to its site; app downloads have leapt to almost 3 million; social followers have increased to more than 8 million, and our videos have been viewed more than 2 billion times. Since 2019, we have won more than 30 awards for our inspirational content, and our work for brand partners and commercial clients. 

 

Founded in 2011 and after four years evolving the concept, Culture Trip secured seed funding of $2 million in 2015, Series A funding of $20 million in 2016, a funding injection of $80 million in 2018 and, in August 2020, we secured additional funding to drive further growth.

 

The Tours, Packages Wholesale Division is part of the Culture Trip brand,

and a unique opportunity for the successful candidate to take part in the

development and build of a touring and packages product.

 

The core aim of the Marketing Director will be to develop and lead the

marketing strategy for the tours & packages division with complete

ownership of the online trading platform, including the execution of a

multi-channel marketing strategy that utilises trade and third-party

resource and a multitude of marketing and communications tactics,

ensuring a successful product launch with the ability to forecast and

project ROI.

 

You will work in close alignment and collaboration with the company’s

existing marketing team. A senior leader within the tours & packages

division, you will be expected to join the dots between product

development, launch and sale ensuring the offering is suitably positioned

to achieve commercial metrics.

Key Deliverables

·       The ability to work across multiple teams within the wider Culture Trip business to successfully roadmap and implement the marketing strategy

 

·       Develop & lead a marketing plan for the division in line with trading targets, with full assessment and utilisation of the company’s current marketing activities to maximise results

 

·       Work with the VP of Tours & Packages to develop a long-term plan for the division

 

·       Own the online integration strategy aligning all processes to the overall e-commerce vision

 

·       Build & lead a marketing function for the division both direct and cross departmentally

 

·       Create a suitable brand proposition for the tours & packages division that compliments the current brand infrastructure, working with brand team and creative teams to implement

 

·       Work in partnership with tech teams ensuring a well-designed and efficient customer journey for purchase, in an online trading environment

 

·       Lead all digital marketing initiatives for the division with the ability to demonstrate ROI and reporting metrics

 

·       Align & collaborate with Culture Trip’s current marketing teams to develop a suitable brand, social media, CRM & content strategy using existing channels

 

·       Utilisation of the booking platform to develop a targeted CRM strategy focused on adventure touring

 

·       Work in partnership with the Head of E-Commerce and Marketing team to formulate an effective customer acquisition plan

 

·       Source and implementation of suitable brand partnerships

 

·       Ownership of the marketing P&L, including tracking & measurement of all activities

 

·       Oversee the development and design of all relevant marketing assets (including hard copies where required)

 

·       Project manage the execution of the marketing strategy alongside multiple senior leads across the Culture Trip business focusing on timely execution, delivery & results

 

·       Work with the Culture Trip Chief of Communications & Marketing on all initiatives and ability to implement a suitable comms infrastructure to manage crises

 

Requirements

·       A strong, autonomous leader with the ability to develop and execute a marketing strategy for a new product initiative

 

·       Minimum 5 years’ experience in an e-commerce focused business

 

·       Knowledge of and preferably experience working in a travel business or on a travel product/service

 

·       The ability to unite colleagues across multiple departments to a clear and concise goal

 

·       A well decorated marketing career with the ability to demonstrate success across various functions.

 

 

This is  6 month FTC with a view to this being extended

What's in it for you? 

 

We believe what we do is unique in the industry and working alongside passionate colleagues on exciting projects will help us deliver against our important mission. We are a startup on a journey and when joining us, you really can make a difference.

 

The health and safety of our employees is of the utmost importance to us. Therefore, we are following local government guidelines which means that we encourage our employees to work from home - there is no expectation that they should come to the office at this time.

 

However, we know that everyone’s personal circumstances are different, meaning that some of our colleagues do need to use the office space from time to time. Where possible, our offices are still open and we have put processes in place and taken every precaution to make it a safe environment for those who might occasionally need to be there.

 

Work-life balance, work hours & time off

25 days holiday in addition to all public holidays

You get a bonus day off on your birthday so you can spend all day eating cake

Flexible hours - if you’re an early riser or a night owl worry not, you can choose your start and finish time as long as you work around the core hours

 

Pension, healthcare & wellbeing

Pension scheme - we will contribute 4% and you will contribute a minimum of 4%

Optional Private Health Insurance (after 3 months employment)

Family friendly policies

Employee assistance programme - a free employee wellbeing service

Cycle to work scheme - an amazing scheme that saves you income tax and NI contributions from the bike’s retail price

50% off Pure Gym annual membership

 

Professional & personal development (and team fun!)

Unlimited access to Udemy for Business - an online learning platform

Volunteering Days - each Culture Trip employee gets 2 charity days a year to dedicate their time to a good cause of their choice

Virtual social events such as beer tasting and bingo 

 

The health and safety of our employees is of the utmost importance to us. Therefore, we are following local government guidelines which means that we encourage our employees to work from home - there is no expectation that they should come to the office at this time. 

 

However, we know that everyone’s personal circumstances are different, meaning that some of our colleagues do need to use the office space from time to time. Our office is still open and we have put processes in place and taken every precaution to make it a safe environment for those who might occasionally need to be there. 

 

And when we’re back in the office, there’s also these lovely perks

 

Working from home - need to do some thinking or get away from distractions? You can get out of the office to work almost from anywhere. You are encouraged to do this once a week

Dogs in the workplace

Department Socials - Get to know your wider department with Culture Trip funded socials every quarter.

Teams also organise their own team-building lunches, dinners, breakfasts or other socials

Company Wide Parties & Events

Snacks - Get in your five a day, we provide fresh fruit, biscuits and tea and coffee in the office

Friday treats - Every Friday we take turns to host themed Friday treats. From Italian food to national cake day get ready for your tastebuds to be tickled

Dress down everyday (or up if that’s your thing!)  

Culture Trip is committed to equality of opportunity for all. We strongly believe that diversity of backgrounds, ethnicities, experience, circumstances, abilities and perspectives leads to a better workplace for our employees and a better product for our users.